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Cumhuriyet Newspaper - 24/11/2015

Cumhuriyet Newspaper News

The pioneering names of the industry emphasized the importance of filling the gap with the rest of the world, in terms of digital marketing.

With the goal of diversifying products and services, supporting innovative products, and reviewing new approaches, Insurance Information and Monitoring Center (SBM) brought together the deputy general managers of insurance companies for the fourth time.

At the panel titled "SBM-The Technological Powerhouse of the Insurance Industry Meets the Leaders of the Sector", Insurance Association of Turkey (TSB) Secretary General Mehmet Akif Eroğlu; SBM Chairman of the Executive Committee, TSB Vice Chairman of the Board, Ak Sigorta General Manager Uğur Gülen and SBM General Manager Aydın Satıcı delivered opening speeches.         

TSB Secretary General Eroğlu stated that even tough the Turkish Insurance Industry lags behind the world in terms of digital marketing, it utilizes technology successfully in its processes and that the e-commerce sales have 14% share in the world and that sales share of insurance in e-commerce is 5%. Eroğlu stated that share of digital sales channels in developed countries is around 40% and that this ratio is only 20% in developing countries. Eroğlu mentioned that the young population uses technology heavily and added that internet usage ratio of young population which is 13 million is 73%.

In his speech, Ak Sigorta General Manager Gülen stated that the insurance industry is in a vicious circle and said "In terms of underwriting profitability, the industry depreciated in value at a rate of over 1 billion TL compared to the first quarter of last year. And in terms of net profitability, the sector accrued a loss of 600 million TL compared to 3rd quarter of last year."

The participants of the first panel moderated by SBM General Manager Aydın Satıcı (furthest to the right), held as part of the meeting, were Sompo Japan Deputy General Manager Murat Dişçi, AvivaSa Deputy General Manager Berkant Dişçigil and Fiba Emeklilik Deputy General Manager Erol Öztürk.​​

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